- Impulse season 1 episode 7 how to#
- Impulse season 1 episode 7 full#
- Impulse season 1 episode 7 free#
Polly Wong is managing partner, strategic/e-commerce/creative services at Belardi Wong, the leading direct marketing firm in the industry, working with more than 100 retailers and best-in-class brands. The window between Christmas and New Year’s and beyond is a great time to offer last-minute deals for consumers looking for an extra gift for their friends - or themselves. That said, not including a promotion in your creative (when most of your competitors are) will hurt your response rates.Īnd finally, remember that the holiday shopping season doesn’t end on Dec. The promotions lure them in, and then they tend to buy something else.
Impulse season 1 episode 7 full#
But here’s another interesting counterintuitive twist: The availability of promotions matters, even if customers don’t use them or buy full price. Even the most premium brands offer promotions in November and December.
Consumers are looking for special offers and the perception of value during the holidays is important. Retailers will push promotions earlier this year. Everybody Wants to See a Deal Offered (Even if They Go for Something Else) A survey by Klarna found that a plurality (60 percent-plus) of Gen Z, millennial and Gen X shoppers are looking for more flexible payment options. Flexible payments are key this year, too.
Impulse season 1 episode 7 free#
Tout your free shipping and easy returns prominently in your creative - it works. For 60 percent of consumers, being able to return things easily is key as well. Fifty-three percent of consumers report shopping online because of free delivery, and 49 percent of retailers offer free shipping. They also really, really like free shipping - and thanks to Amazon have come to demand it. Free Shipping Rules - and So Do Flexible PaymentsĬonsumers love to shop online because it’s easy and convenient. Get creative with your media buys with things like CTV, retail media, SMS, direct mail and more as we all prepare for Christmases without cookies. Loyalty is more important than ever as third-party data is phased out. This trend will only get worse before it gets better. Less tracking, less measurement, and less targeting thanks to Apple’s recent privacy changes are making online ads less efficient - and CPMs on Facebook are skyrocketing. Get Creative With Your Creative Buysĭigital ads are getting expensive and hard to target. Look for supply chain hitches to drive customers into stores looking for gift alternatives that are available and ready to buy now. Christmas lands on a Saturday this year, too, the first time since 2010, and as a result Sensormatic Solutions expects five of the 10 busiest in-store shopping days to be within seven days of Christmas.
Expect this behavior to continue, especially after shipping deadlines have passed. Three in four consumers shopped in stores during the pandemic, and almost 80 percent of them made traditional in-store purchases. Be sure your customers know there’s more on your website and in-store. Your creative assortment should be just the tip of the iceberg. Drive Customers to Your Site or Store - or Both Grouping gifts by price point also makes it easy for shoppers to stick to gift-giving budgets or go for impulse buys. Mix in items that are boxed or wrapped and ready to give - they make gifting effortless for customers. Holiday shoppers also have lists of people to buy gifts for so creating curated collections and grouping products by giftees (e.g., moms, dads, fashionable friends, etc.) reflects how consumers think and makes it easier for them to shop. High-density gift images deliver many ideas in one glance. Also consider offering gift items that aren't part of your everyday assortment to engage loyal customers in a different way during the holidays. (It’s been a crazy year, why not?) Average order value tends to drop during the holidays, so offer plenty of gift ideas at lower price points to make it easy to buy just one more. Speaking of impulse buys … Consumers have a “for me” line on their gift lists: 51 percent of Christmas shoppers buy gifts for themselves during the holidays.
Impulse season 1 episode 7 how to#
Here’s how to make your 2021 holiday creative stand out: Self-Gifting is Big This Year In a quick survey of retailers, here are the trends we’re seeing this year - and best practices that drive high conversions. holiday retail is forecasted to rise nearly 3 percent and e-commerce sales are predicted to jump 11.3 percent to $206.88 billion. This may be one of the reasons why 2021 is projected to be the biggest holiday shopping season ever, especially for e-commerce.
Media outlets have started reporting on the top toys for the season, is moving up Black Friday to start now (!), and the threat of supply chain snarls and shipping delays are prompting consumers to get out their credit cards early this year. In case you missed it, the holidays are in full swing.